The Future of Elder Care: What hath COVID-19 Wrought?

My company Skylark Senior Care is an adult day and home care provider.  Our adult day centers closed in mid-March because of the coronavirus.  A week later, I received a call from Elaine Wright from Health Facilities Regulation at the Georgia Department of Community Health asking: “Do you know of any adult day centers still …

Senior Helpers Town Square: New Competition in Adult Day

I received a flyer recently about an elder care educational opportunity in Atlanta.  The speakers included Eloy Van Hal, Founder of the Hodeweyk (Dementia Village), The Netherlands and Scott Tarde, CEO of the George G. Glenner Alzheimer’s Family Centers in California.  On the flyer he is also billed as the “the innovator behind The Glenner …

Middle Class Senior Care: Cavernous Gap In Affordable Services

The National Investment Center for Seniors Housing & Care released their study in the spring of 2019:  The Forgotten Middle: Middle Market Seniors Housing Study   I just recently became aware of the report as several news outlets covered it.  The report looks at the ability of the fast-growing senior populations ability to afford senior …

What Seniors and their Children want?

This will be a short marketing musing. I had a lunch with a friend, who had recently heard a well known Atlanta real estate developer discuss the differences between what and where current seniors wish to call home and what their adult children desire their parents to call home.  The thesis is that seniors wish …