BHAG—WHAT AM I THINKING? 5 Insights for Using the BHAG for Small Business Strategy

The Big Hairy Audacious Goal. 10x 2018 Revenues by 2028. Profitably. Let’s say my 2018 revenues were $1,000,000 (this is not my revenue, but it’s a nice easy number to work with).  In 2028, that’s $10,000,000.  That’s a compounded average growth rate (CAGR) of 26% for 10 years.  If I tried to do this in […]

Integrity in Sales: When Lifetime Value Approaches Zero

Recently, I had a run in with a sales person from Patch.com.  He had met my marketing person who thought that their service sounded like a good idea.  I met with them obtained a quote and let them know we were putting everything into the budget.  We decided to move some of our advertising dollars […]