The Big Hairy Audacious Goal. 10x 2018 Revenues by 2028. Profitably. Let’s say my 2018 revenues were $1,000,000 (this is not my revenue, but it’s a nice easy number to work with). In 2028, that’s $10,000,000. That’s a compounded average growth rate (CAGR) of 26% for 10 years. If I tried to do this in …
Category Archives: Value Creation
Integrity in Sales: When Lifetime Value Approaches Zero
Recently, I had a run in with a sales person from Patch.com. He had met my marketing person who thought that their service sounded like a good idea. I met with them obtained a quote and let them know we were putting everything into the budget. We decided to move some of our advertising dollars …
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Ned Morgens 