In the world of technology startups, four ideas/books seem to be quite influential: Business Model Generation, Steve Blank‘s Customer Development model, Eric Ries’ The Lean Startup, and Agile Development. I’m not a technology guy, but they talk about launching companies often and with abandon. What can we learn from them that we can apply to the non-web venture.
We’re in the process of launching a new company. Really, we’re spinning out our transportation operations into a separate company. I’m in the process of reading Business Model Generation and The Startup’s Owners Manual. I’ve read The Lean Startup. I’ll be looking for a book about Agile Development.
We’re starting out with the Customer Development model and speaking with many potential customers. We’re working on a Business Model Canvass. One initial thought is that we’re moving pretty quickly. We’re starting to send proposals out. If we create customers, we’re on to something. If not, we’ll have to try again.
Ned Morgens 