Why Write? Exploring business, faith, family and serendipity.
Author Archives: Ned Morgens
Government Relations: Six Tips for Working With Uncle Sam
At Skylark, we work with the government. A lot. You would think that our customers are our Seniors and those who love them. You’d be right of course, but Uncle Sam pays us a lot of money each year. We also work extensively with private individuals and insurance companies. There are some great advantages to …
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Interviewing CEO Candidates: Questions for Strategy
I am currently serving on a search committee for a new executive director for the National Adult Day Services Association. It’s been a long process where we have had to identify transitional leadership, do some significant strategic planning, and identify and then interview candidates. I’ve learned so much during the last few months. A friend …
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What Seniors and their Children want?
This will be a short marketing musing. I had a lunch with a friend, who had recently heard a well known Atlanta real estate developer discuss the differences between what and where current seniors wish to call home and what their adult children desire their parents to call home. The thesis is that seniors wish …
Care Partners: Fighting the three plagues of loneliness, helplessness, and boredom
With this blog, I’m interested in exploring senior focused businesses. Let’s face it, it may be just a bit too broad. My business is senior care. A few weeks ago, I took a three-day class to become a certified to teach the Eden at Home curriculum. Going into the training, I was, more than anything, …
Culture: Government Payment Centered to Private Customers Centered
In the adult day services arena, which consists of programs alternately described as social or medical model, adult day center, adult day health, or adult day care. It tends to be center based. In the United States there are approximately 5,000 centers. Center providers received compensation from families pay out of pocket (including long-term care …
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Corporate Culture: the only thing completely within our control
I’ve been thinking about Corporate Culture for a while now. We find ourselves facing increased competition for employees. There have been times in our organization’s history, where it is very clear what the culture is, what is needed, and what is not acceptable. I’ve also found it very difficult to define our culture in a …
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Adult Day Services Plus—The Future of Adult Day Services?
In a 2006 article, Gitlin and Reever describe an enhanced model of Adult Day Services in their article “Enhancing Quality of Life of Families Who Use Adult Day Services: Short- and Long-Term Effects of the Adult Day Services Plus Program.” In short, the paper describes a model whereby the adult day services employs a social …
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Integrity in Sales: When Lifetime Value Approaches Zero
Recently, I had a run in with a sales person from Patch.com. He had met my marketing person who thought that their service sounded like a good idea. I met with them obtained a quote and let them know we were putting everything into the budget. We decided to move some of our advertising dollars …
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Compliance! Yuck!
According to the San Jose Mercury News, 23andMe has gotten in trouble with the FDA. Their service allows an individual to test their personal DNA and compare it to a database of almost 1 million DNA samples. The idea is that the comparison will tell the client if the individual shares genetic information with someone …
Ned Morgens 